What I do at AGConsult
Write copy that convinces people.
Copy that grabs them by the hand and guides them towards the right destination.
Whether that’s buying something, leaving their email address, or just clicking a button.
As a conversion copywriter, my copy is data-driven. In other words, I don’t guess what motivates or deters your audience. Instead, I gather that information from user research.
Once the copy is written, we always test it against other versions. That way, we know that those new words and phrases work, instead of uselessly filling up a page.
What I did before AGConsult
Once upon a time, I studied law.
Moved to Amsterdam to find myself.
Found myself and triumphantly returned to Belgium.
There, I became a copy geek and started writing for websites, first for a copywriting agency, then for myself, until I came across a job opening at AGConsult.
When I’m not working, I …
… voraciously read. Run. Occasionally lift weights. Hang out with friends. And meditate (alas, I haven’t yet reached a state of total enlightenment).