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40% more revenue thanks to online and offline optimization

Helping an organization grow is about so much more than website optimization. It’s not even just about online communication. Our work with bridal shop Assepoester shows that conversion optimization is about having a business view of 360°. You have to get your story right from beginning to end: from website over social media and e-mails, to the fitting rooms and cash register.

“Our revenue grew approximately 40%. And what’s even more important to me, is the fact that AGConsult helped us to attract the right customers. Assepoester is not a shop for everybody, that’s the message I want to get across.”

Eelco van der Bij - Assepoester

No-nonsense bridal shop

Assepoester is an unorthodox bridal shop:

  • You don’t have to make an appointment
  • You are allowed to go through the racks on your own
  • And you immediately take you bridal dress home, without waiting time

Totally different from the traditional bridal shops.

Owner Eelco van der Bij contacted us in 2015. He was looking for an all-round partner to permanently boost his online leads and revenue.

Eelco van der Bij: “My search led me to AGConsult, because they’re good in what they do. Other agencies have a department conversion optimisation, AGConsult really is thé expert. And that shows in the results!”

Online conversions without online shop

Assepoester has no online shop. So it’s not their goal to get more women to shop for a bridal dress online.

Their main goal: bringing the right customers to the store. That means brides that leave the store with a dress at their first visit.  

That’s the reason we focus on gathering e-mail addresses.

By sending out a series of well-timed e-mails, written in that typical, no-nonsense style, we make sure Assepoester is top of mind for interested brides, and that on several occasions. This way we create more points of contact in the customer journey of these brides.

Useful customer feedback from online surveys  

To make sure our communication meets the expectations of Assepoester brides, we have to get into their heads. And that’s exactly what we do by organizing online surveys.

The first online surveys showed that the customers of Assepoester were very enthusiastic about the dresses and the approach, but they weren’t crazy about the interior of the store.

On that basis, the owner Eelco van der Bij decided to give his bridal shop a makeover. At AGConsult, we take pride in this fact.

“Never in a million years did I think that our advice would also have such an effect offline”, our project manager Eline says. “But this is what distinguishes Assepoester and is the reason for their success: they really listen to what their customer wants. And it shows in their sales figures.”

When the online surveys told us that brides liked Assepoester but not the interior of the shop, business owner Eelco gave the shop a makeover
When the online surveys told us that brides liked Assepoester but not the interior of the shop, business owner Eelco gave the shop a makeover

Happily ever after?

All-in conversion optimization is never finished. We continuously monitor, test and improve Assepoester’s online en offline marketing.

Eelco: “If you’re looking for an agency that just executes your demands, you don’t need an agency at all. And definitely not AGConsult. The people at AGConsult never just tell me what I want to hear, but they always use their expertise to actively think with me. That’s the reason I have been working with them for such a long time and I hope our collaboration will last for many years.”

“I love working for Assepoester. Eelco allows us to experiment, and he also brings good ideas to the table himself. It really is teamwork. If Eelco feels the same way? I think he does, because every year he sends a gift to celebrate our collaboration!”
Eline De Baets, conversion optimization specialist AGConsult

Eelco van der Bij, owner Assepoester: “Our revenu grew approximately 40%. And what’s even more important to me, is the fact that AGConsult helped us to attract the right customers. Assepoester is not a shop for everybody, that’s the message I want to get across.”

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