Information architecture

The right information. In the right words. At the right time. In the right place.
Not according to what you think.
We help you find out what your users think is right.

Wij werkten de informatiearchitectuur en navigatiestructuur uit voor o.a.

  • VF Corporation Europe

Information architectureInformation architecture: the basis of your web site or intranet

If people can't find what they're looking for fast, they'll leave your web site within seconds of arriving.

Your web site has to cater to your users' needs and expectations. It has to be structured according to their logic. In their words. Only then will they stay.

That's why we base our proposals for a new structure on user research. Because really, it's all about them, isn't it?

Flexible and transparent information architecture

We make sure your information is easy to find, easy to understand and easy to use. On every level of your web site.

  • We draw up the structure of your website.
  • We separate content which is essential from that which isn't.
  • We weed out useless pages and add information where needed.

The result is a flexible and transparent structure that can easily accomodate new information.

More than hierarchy: bonds and relationships between information

We don’t stop at the tree structure or sitemap. Those are important tools to visualise your information’s hierarchy. But they don't tell the whole story.

That’s why our structure also indicates which paths users can follow to find what they’re looking for. Other than the hierarchical one.

That way, we create a solid information architecture that allows user to access information through various ways.

Plain language

A good information structure uses the right words: the ones your customers use.

We write menu items, page titles and links your users can understand and relate to.

Just a hint: exotic abbreviations and product names are usually a big no-no.

Test and tune until we get it right

You can’t automate the process of information architecture. Every structure is different. And no single expert has all the answers.

There’s only one way to find out if your users can find their way in the new structure: [user testing].

Problems discovered in this stage are quite easily fxed. If you only find out after the development or - heaven forbid - the release, those same problems would cost a lot more time and money to fix.

So what’s the next step?

Armed with your information architecture, we make sketches of all page types of your website. These [wireframes and prototypes] make clear which information goes where.

Do you want a user-friendly website?

We help your users find what they’re looking for fast.

Get in touch!