To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Cookies and personal data for example might be used for personalisation of ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.
The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes. cookies are used for ads personalisation
Martin LeBlanc Eigtved says
“After 15 years in the internet business I still don’t understand why people insist on turning a website into an ‘experience’ that is supposed to rival a trip to the movies.”
Can’t agree more – unfortunately the idea seems great when the advertising agency present it to the lead of the marketing department.
Els Aerts says
@Martin: There you have it: the ‘advertising agency’. I agree with Gerry McGovern: “I would never let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website.”
The Solar Panel Guy says
The advertising agency needs to explain to the client why they have spend 1000 hours building the site. Very often that’s easer to do when you have added all the colors of the palette, sounds clips, animation etc. Sad but true 🙁
Els Aerts says
@ The Solar Panel Guy: Really? Surely making that Flash movie and coming up with the falling rose petals as a loading scheme actually took loads of time. I don’t think it’s an ‘excuse’ to explain why they are billing 1000 hours. I think it’s a way to make sure they can bill 1000 hours when they could’ve done the job for less. But hey, maybe that’s just me being cynical. 😉
Raquel Hirsch says
Love it! The answer is clear:
1. Agencies can bill more if it’s flash
2. Creatives have more fun doing the work if it is flash
The Client?
Well, “two out of three ain’t bad” right?
Some great debate going on here http://bit.ly/94Wrfe
Patricia Hader says
Unbelievable! But, yes, it happens all too often when you let ad agencies go for pretty and flashy. What you end up with is a horrible user experience – and potentially a lost sale. Marketers need to be savvy and push back on these kind of designs.
nadeso says
“I agree with Gerry McGovern: “I would never let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website.”
You can read more?