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My colleague Karl and I are sometimes told by customers that we're not exactly subtle when it comes to stating our opinions.
Some people have even gone so far as to call us slightly rude. Rude? Us?
Compared to Gerry McGovern we're sissies. 2 quotes and 1 mantra that every webteam should say out loud 10 times every morning before they start work.
"Online branding is bullshit. People talking about branding today are bullshitters. The customer doesn't care about your brand." Ouch, an inconvenient truth...
"I would never let an advertising agency make my website. Even if they were the last company on earth, I would not let them make my website." Don't hold back now, Gerry!
"We are not the center of the universe. The customer is." I could not agree more.
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