User testing workshop

Most user testing is useless testing.

Because most usability testing is done wrong. 

So stop wasting money and time, and learn out how to do it right.

  • 2 days of practical in-house workshop
  • No background knowledge required, program is fine-tuned to your organization
  • Avoid the common & uncommon pitfalls so you get reliable and actionable results
  • Given by a global authority: we’ve moderated over 3,500 user tests since 2001, and we’re asked to give workshops about this topic at conferences worldwide

Price for 2 full days in your organization

€ 10.000

Excl. 21% VAT

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Who is this workshop for?

This workshop is perfect for anybody who wants to improve their in-person user testing skills.

The exact content of the program depends on your experience:

  • Are you getting started with user testing?

Great, because no background knowledge is required. We’ll take you through every step so at the end of the seminar, you have all the knowhow and the confidence to do your own user testing.

  • Have you already performed a few user tests?

We’ll adjust the program to your organization’s experience so you get the maximum out of the workshop.

  • Are you a usability testing expert?

Even then, we’re confident you’ll pick up hands-on tips and tricks that will improve your usability testing. Just ask the user testing team at Web Arts, one of the leading CRO companies worldwide:

“Our usability testing team was tremendously excited about the user testing workshop Els and Karl did for us. I received tons of positive feedback. Thank you very much!”

André Morys, CEO of Web Arts (Germany)

Program for the user testing workshop

By the end of this workshop, you’ll know the ins and outs of the whole in-person user testing process:

  • Moderated user testing: the basics
    What kinds of usability testing are there? When to use which method? What about eye-tracking? And when are heatmaps interesting?
  • Recruitment of test users
    How important is it to recruit the right users? How can you reach them? How to avoid no-shows?
  • Test scenario
    How to determine the scope of the test? What kind of questions should and shouldn’t you ask? Does the order of tasks matter?
  • Moderating skills
    This is where most user tests fail. We’ll show you how to avoid the common pitfalls of moderating a usability test: how to ask questions in a non-leading way, how to make use of non-verbal communication, how to deal with difficult test users …
  • Documentation & analysis of the results
    How do you end a day of user testing with actionable results? How to keep the observer room involved? How to convince everyone to do something with the results?

It's a co-creation workshop

Just so you know: day 2 is focused on practicing.

We want everyone to go home with first-hand experience preparing a user test, writing a test scenario and moderating a short test.

So you feel confident to go out and do your own in-person user testing.

What do participants say about this course?

"The workshop was packed with tool recommendations, practical examples and answers to individual questions and concerns. Just wonderful!"

Sibel Cokimre, Head of User Research, Web Arts AG

“We got tips and tricks for working with the tester, as well as for observing and analysing. Then we put it all into practice, and it was all fine-tuned to our own app. I highly recommend this workshop.”

Jos Wouters, VDAB

Who is the trainer?

Els Aerts and Karl Gilis are the founders of AGConsult and have moderated over 4,000 user tests since 2001.

Els and Karl have given talks and workshops on usability testing at several international conferences:

  • Conversion Hotel 2017 (Texel, The Netherlands)
  • Digital Elite Camp 2017 (Tallinn, Estonia)
  • Webbdaggarna 2017 (Stockholm, Sweden)
  • Conversion Conference 2016 (London, UK and Berlin, Germany): including the workshop ‘How to avoid the pitfalls of moderated user testing’

AGConsult has performed user tests for organizations such as:

  • Center Parcs
  • University of Ghent
  • City of Leuven
  • Woningpas

How much is this workshop?

  • € 10,000 excl. VAT for 2 full days in your organization
  • With a program tailored to your experience in user testing
  • With examples of and exercises on your own website, intranet or app

Get the confidence and knowhow to do your own user testing

Ready to get reliable and actionable results out of your usability testing?

Book my user testing workshop