Els Aerts: Keynote Speaker - User research & customer centricity

Els is an international keynote speaker on user research, usability, and conversion optimization.

Praised for her no-bullsh*t personality, experience, and overall stage performance.

She’s the co-founder of AGConsult, a Belgium-based CRO company.

First show me a video of Els speaking

Els speaking at CXL Live 2018 in Austin, Texas
Els speaking at CXL Live 2018 in Austin, Texas

What are other CRO experts and event organizers saying? 


You’re speaker #1 with 4.58 out of 5 stars. You rocked at CXL Live!

Peep Laja, CEO, Conversion XL

Els is the queen of user testing and a brilliant speaker. You do not want to miss her on stage.

Talia Wolf, Founder, GetUplift

Els is amazing on stage. Both AGConsult founders are super solid speakers. I was thoroughly impressed.

Rosario Toscano, Head of CRO, MOCA

I loved Els’ presentation and enjoyed her raw personality. She’s funny and humble. Most impactful speaker of the conference.

Kevin Dieny, Digital Marketing Analyst, CallSource

First show me a video of Els speaking


Els Aerts speaking at Webbdagarna in Stockholm
Els speaking at Webbdagarna in Stockholm, Sweden

Events Els will be speaking at in 2018 and 2019:

  • Conversion Jam, Stockholm, Sweden: September 24-28, 2018
  • SearchLove, London, UK: October 15-16, 2018
  • YoastCon, Nijmegen, The Netherlands: February 7-8, 2019
  • [Insert your event name here]

Some events and conferences Els has spoken at:

  • Unbounce's CTA Conference, Vancouver, Canada – 2018
  • CXL Live, Austin, USA – 2018 – rated #1 speaker
  • Digital Elite Camp, Tallinn, Estonia – 2018
  • Microsoft One Analyst, Seattle, USA – 2018
  • Conversion Hotel, Texel, the Netherlands – 2017
  • Digital Elite Camp, Tallinn, Estonia – 2017 – rated #3 speaker
  • Webbdagarna, Stockholm, Sweden - 2017
  • Conversion Conference, Berlin, Germany – 2016
  • Conversion Conference, London, UK - 2016

What are attendees saying?

“Hands down the best speaker of the event. Loved her energy, her talk, and her overall on-stage performance.”

“Awesome talk, great slides, funny even when tech failed.”

Bart Schutz, CEO at Online Dialogue, about Els Aerts speaking at Conversion Hotel

“The best and most engaging speaker. Please invite her back.”

“Her talk was both enlightening and entertaining. Not only was she valuable, but adorably clear.”

Hana Abaza on Els Aerts' talk at CTA Conference by Unbounce in Vancouver, Canada


First show me a video of Els speaking


So what does she talk about? 

Other CRO experts and event organizers come to Els for these topics:

  • User research
  • User testing
  • Conversion optimization or CRO
  • Usability
  • Online copywriting

Some titles of talks she's given: 

  • Without research there is nothing
    User research, understanding your users and empathizing with them, is crucial to driving growth. In this talk, Els will not only tell you why qualitative user research matters but also show you how qualitative research made the difference in a number of real business cases.
  • User testing done right
    With today’s emphasis on quantitative research and (big) data, it’s easy to forget the web is really about people. The value of moderated user testing is vastly underrated. And the difficulty of doing it right is underestimated. In this talk, Els shows you which pitfalls to avoid and zooms in on moderating skills.
    > Watch the highlights of this talk at Conversion Hotel (6 mins)
  • Online success is knowing what makes your customers tick
    User research is a great way to get to know the people who use your sites or apps better. In this talk Els gives an overview of moderated and unmoderated user testing methods. And when to use which method for maximum efficiency.
    > Watch this talk in full (23 mins)


Els as keynote speaker at Conversion Hotel, The Netherlands, in 2017
Els on the stage of Conversion Hotel, the Netherlands

Why Els?

The better question is: who else?

As the co-founder of AGConsult, Els has been creating better online experiences based on user research since 2001.

In those 17 years, her focus has mostly been on qualitative user research. She’s moderated over 3,500 user tests, done hundreds of interviews and analyzed countless surveys.

She loves helping companies to understand their customers better. Because a happy customer is a returning customer. And that’s how companies grow.

Companies such as Yoast, Carglass, Flanders Investment and Trade and Suzuki.

She shares her knowledge and skills in online and offline courses. Over 2,500 people have grown their business after a course or workshop by Els.

Are you looking for a keynote speaker who will send your audience home with insights they can apply back in the office the next day?

And who will at the same time make your audience laugh?

First show me a video of Els speaking


What kind of events can I hire Els for? 

You can book Els for any event related to customer-driven marketing, internet, conversion, usability or online marketing:

  • Conferences, lectures and workshops at events
  • Customer events
  • Guest lectures at your university or high school
  • In-house workshops

Watch: Online success is knowing what makes your customers tick - full talk of 23 mins
Webbdagarna, Sweden, 2017

Watch: User testing done right - highlight video of 6 mins
Conversion Hotel, The Netherlands, 2017

Looking for an engaging and practical talk on user research?

Book Els as a keynote speaker