VF Corporation Europe

Steven Vyncke, E-commerce manager

"When defining the wireframes, navigation and functionalities of the websites of Kipling and eastpak, AGConsult made sure the voice of the customer was heard. Karl and Els challenged us in a very constructive manner to turn our inside-out approach into a customer-centric one."

VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel, sportswear and contemporary apparel brands.

VF Corporation Europe calls upon our expertise for brands such as Kipling, Eastpak and The North Face.

Based on user research we set up a user-centric information architecture and navigation design for all European websites. Through several rounds of user testing we improved the concept of the websites before they went into production.