Kipling Europe

Steven Vyncke, E-commerce manager

"AGConsult turned our inside-out approach into a customer-centric one. When defining the wireframes and functionalities of the Kipling websites, AGConsult made sure they were build upon the needs and expectations of our customers."

Founded in 1987 in Antwerp (Belgium) Kipling conquered the world. Every year, 6 million Kipling bags are purchased in 60 countries. That's 23 Kipling bags a minute. That is monkey business.

Based on keyword & user research we set up a user-centric information architecture and navigation design for all European websites. Through several rounds of user testing we improved the concept of the website before it went into production.